Leadership Team

Jeff KoenigJeff Koenig
CEO
Local:  (859) 525-2220
Toll Free: (800) 843-5443
JKoenig@AutoServiceProducts.com

Jeff is co-owner and Chief Executive Officer of ASP. From the time Jeff joined ASP in 2004, his focus has been on strategic planning, technology advancements, product expansions, and customer service excellence. His impact on each of these areas has transformed ASP from a largely manual operation into an efficient manufacturing and distribution operation embracing the latest technologies in every department.

Kellie KoenigKellie Koenig
Vice President
Local: (859) 525-2220
Toll Free: (800) 843-5443
KKoenig@AutoServiceProducts.com

Kellie is the Vice President and co-owner of ASP, which was originally founded by her parents in 1986. Despite her long history with the company, she transitioned into this role just 4 years ago after 23 years as a nurse.
“I was ready for a change and my father wanted to fully retire, so then Jeff and I bought the business and here we are!”
Today, as Vice President, Kellie is involved in all aspects of ASP business, but focuses mostly on Human Resources, Accounts Payable, and Administration. She especially enjoys working with the people across the company.
“I enjoy seeing the company grow and mature and actually being with people who are excited and motivated to help with this process. We have a great group of people. They are dedicated, loyal, and committed to the company’s success.”
Away from ASP, Kellie spends time with her family. Her husband, Jeff, is the President and co-owner of the company, and together they have 3 sons, Zach (22), Nick (18), and Brayden (7). The boys are Kellie’s greatest pride — they shine in school and athletics, are “well-rounded, good-mannered boys.” The two older boys also serve their community as Eagle Scouts. Kellie also enjoys the company of her four-legged family member, Rudy, who comes to work with her every day!

Lindsay FeldhausLindsay Feldhaus
Business Manager
Local: (859) 525-2220
Toll Free: (800) 843-5443
LFeldhaus@AutoServiceProducts.com

Lindsay is the Business Manager at ASP, where she spends her days solving problems, supporting distributors and improving processes and technology. After 16 years with the company, Lindsay’s favorite part of working at ASP is developing long term relationships with the distributors and helping them grow their businesses.
Originally from Arkansas, Lindsay enjoys attending sporting events and concerts, eating Mexican food, and spending time with her three children

Jason ReedJason Reed
Director of National Sales & Marketing
Local: (859) 525-2220
Toll Free: (800) 843-5443
JReed@AutoServiceProducts.com

Jason has been with ASP for a little over a year as their Director of National Sales & Marketing. In this role, he is responsible for planning and implementing sales, marketing, and business development programs—both short and long term—targeted toward existing and new distributors. Jason loves the family atmosphere of ASP, but it’s certainly not a role he expected to find himself in when he was younger.
“As a kid, I was very shy and introverted, so I guess you could say I am surprisingly good at Sales & Marketing.”
Growing up in Hebron, KY, Jason wanted to grow up to be a professional football player. These days, he enjoys coaching and spending time with his two children at their various sporting events, including cheerleading, volleyball, football, basketball, wrestling, and baseball.

Sean KellySean Kelly
Warehouse Manager
Local: (859) 525-2220
Toll Free: (800) 843-5443
SKelly@AutoServiceProducts.com

Sean has been with ASP for nearly 2 years as the Warehouse Manager, where he enjoys being on the frontlines of a company that is growing in size and capability.
A Kentucky native from Taylor Mill, Sean spends his spare time watching live music and enjoying time with his 2 year old daughter.

Paula KoenigPaula Koenig
Production Manager
Local: (859) 525-2220
Toll Free: (800) 843-5443
PKoenig@AutoServiceProducts.com

Paula is the Print & Graphics Department Manager and has been with ASP for 13 years. She manages the short run custom printing of forms, envelopes, window stickers, and much more to meet the needs of the distributors and their clients. While she enjoys the work she does, Paula’s favorite part of working at ASP is the people she gets to work with!
“I work with intelligent, interesting, competent people who all work together to get things done. Everyone is willing to pitch in and get the job done for our customers and that is a wonderful way to work!”
When she’s not at ASP, Paula enjoys spending time with her family and friends, playing games, watching movies, reading, and eating Italian or Chinese food! She is a Kentucky native and as a lifetime member, she has been a Girl Scout for nearly 50 years!

Rob McAfeeRob McAfee
Purchasing Manager
Local: (859) 282-5160
Toll Free: (844) 843-3163
RMcAfee@AutoServiceProducts.com

Rob joined the ASP family in 2010 after spending 21 years in the Navy. He originally started as a lead in the warehouse, but moved to Purchasing in 2014. Now he leads the Purchasing team as Purchasing Manager, while also helping out wherever he can in the company to ensure the customers are cared for and successful. Rob says helping customers is one of his favorite parts of working at ASP, as well as the work environment of great people that encourage success in one another.
“I was able to earn my MBA, including an undergrad degree, in 6 years. All while working full time at ASP.”
Rob is originally from Cincinnati, OH. Away from work, he enjoys Mexican food, cooking in his smoker, spending time with his fiancé, Christin, and his two Louisiana Catahoula Leopard dogs, Letty and Kinsley.

Sabrina AndersonSabrina Anderson
Corporate Acct. & Administration
Local: (859) 525-2220
Toll Free: (800) 843-5443
SAnderson@AutoServiceProducts.com

As the Corporate Accountant of ASP, the bulk of Sabrina’s day involves number crunching and problem solving in order to create financial statements and managerial reports for the company. She also works in Human Resources and administrates special projects.
“I enjoy being involved in the projects, strategy sessions and critical decisions that are happening all of the time at ASP. I get a great feeling of satisfaction after achievement of a difficult task that demanded my best. I also love the way that Jeff & Kellie foster a caring and positive work environment for the team and how that translates out to our customers.”
Sabrina hasn’t always been surrounded by spreadsheets and numbers, though. She spent 10 years as a counselor in the Air Force! It wasn’t until she took her first accounting class in college that she considered switching career paths. Sabrina eventually graduated Cum Laude from college while still serving in the Air Force and raising her children.

Deborah ChildersDeborah Childers
Customer Service Supervisor
Local: (859) 525-2220
Toll Free: (800) 843-5443
DChilders@AutoServiceProducts.com

Deborah is a Customer Service Supervisor at ASP who has been with the company for 7 years, and while she’s worn many hats over the years, she loves her current role of overseeing operations, training, and handling higher level requests from customers.
“I love my fellow employees, Jeff and Kellie make coming to work every day a pleasure. The customers by far make me enjoy my daily routine.”
A Northern Kentucky native, Deborah enjoys Italian food, crafting, gardening, and planning themed parties. She has a special skill for making people laugh and being very honest, and is most proud of never giving up on “being a better me today than the me I was yesterday” and pushing herself to be successful in whatever she does. Deborah also proudly passed along her strong work ethic to her daughter, Abigail, reminding her, “you have to work for what you want.” The same cannot be said for her beagle, Thor, who has never had to work for anything, but still gets what he wants!

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